first, your email.

Have you validated the idea? * Validation means real evidence that people want what you plan to offer. Paying customers is the strongest signal, but conversations, waitlists, and pre-orders count too.

ABN status * An Australian Business Number is required to operate legally. If you haven't registered yet, that's fine, we just need to know.

Business description * Describe what your business will do in 2 to 3 sentences, as if explaining to someone who's never heard of you.

Key products / services (list up to 10) * List the main products or services you plan to offer, one per line. Be specific.

What will make you different from competitors? * Why will customers choose you over alternatives? Think: experience, speed, price, quality, specialisation, a gap in the market nobody is filling.

Primary contact person * Who should we contact for questions? Full name.

Contact email * Best email for project communication.

Contact phone * Best phone number including area code.

Business reach *

your goals & ideal customer

8 to 12 minutes

the better we understand who you want to reach and what success looks like, the better we can build for it.

What does success look like in 12 months? * Be specific. "Get customers" is too vague. Paint a picture: how many enquiries per week? What does your phone, inbox, and revenue look like? What has changed about your business that you can point to and say "that worked"?

After launch, would you invest in paid advertising (Google Ads, social media)? * This helps us plan whether your site needs conversion tracking, landing pages, and ad-ready architecture from day one.

Customer type * Select one or both. Trade = businesses buying from you. Consumer = individual end customers.

Trade customer Consumer customer

Who is your ideal customer? * Describe your perfect customer. Think: age, location, job, what problem they have.

Who is NOT your ideal customer? Sometimes it helps to say who you don't want to attract.

Customer gender Select the gender(s) that best represent your typical customers.

Male Female Other Both Not applicable

Customer age range Select all age ranges that apply to your typical customers.

Under 10 10 to 15 15 to 20 20 to 25 25 to 30 30 to 40 40 to 50 50 to 60 60+

Customer life stage Select the life stages that best describe your typical customers.

Young adult: disposable income, no dependents Single income no kids Double income no kids Young family: kids under 10 Growing family: kids under 14 Empty nesters: under 60 no kids at home Mature family: kids at home under 30 Seniors: over 60

Customer's combined household income Select the income brackets that best represent your typical customers.

$40K to $60K $60K to $90K $90K to $120K $120K to $150K $150K to $200K $200K+

Primary competitors: who will you be competing against? * These are the businesses your customers are MOST likely to compare you against, same services, same area, head-to-head competition. List 2 to 3 with their website if you know it.

Secondary competitors: the ones on the fringe Businesses that overlap with you in SOME areas but aren't direct rivals. Also include businesses in your industry you admire or aspire to be like, even if they're not direct competition.

Primary keywords: what would a customer type into Google to find a business like yours? * List 3 to 5 search terms that are MOST important to your business. If you could only rank #1 for a handful of searches, which ones would make the biggest difference? Think like your CUSTOMER, not like a business owner.

What are your customers' biggest pain points or frustrations? * List at least 5 frustrations your future customers deal with. Think about what keeps them up at night, what wastes their time, what costs them money. Use THEIR words, not industry jargon.

What objections will people have before buying from you? * List at least 3 hesitations or concerns people might raise. "Never heard of you" is valid. Price concerns? Trust issues with new businesses? These objections become FAQ content and help us write copy that addresses doubts before they become deal-breakers.

your brand & identity

12 to 18 minutes

your brand isn't just a logo, it's how people feel about your business. this helps us capture your voice, personality, and the people behind it.

Do you have an existing brand look and feel? * This determines the rest of this section. If you already have a brand you're happy with, we'll skip the design questions and focus on voice and story.

brand details

Do you have an existing logo? *

Logo file upload Upload your logo in the highest quality you have. PNG or SVG preferred.

max 1mb. pdf, doc, png, jpg, or svg.

Brand colours (if known) List your brand colours. Hex codes are ideal but colour names work too.

Artistic style elements (choose all that apply) * Select all the style elements that feel right for your brand. You can choose multiple.

Organic, clean, simple Premium, clean, polished Bold, authoritative, credible Innovative, fun, simple Active, trendy, innovative Clinical, bright, clean Robust, retro, rich Modern simplicity Fun, bubbly, colourful Open, friendly, basic Happy, quirky, bold Colourful, structured, animated Adventurous, contemporary, stylish Crafted, traditional, classic

Logo variations available Different contexts need different logo formats. A horizontal logo works on a website header, but a stacked version works better on social media. If you only have one version, select "None", we can create variations if needed.

Horizontal/landscape Stacked/vertical Icon only (no text) White/reversed version Dark version None, just the one logo

Existing brand guidelines or style guide If you have a brand guide, upload it here.

max 1mb. pdf, doc, png, jpg, or svg.

Websites you like the look/feel of List 2 to 3 websites (any industry) whose design or vibe you like.

Images or design styles you DO NOT want Sometimes knowing what you hate is as useful as knowing what you like. List any design styles, colour schemes, or imagery that would feel wrong for your brand.

Typography preferences Do you use specific fonts in your branding? If so, list them (e.g., "Montserrat for headings, Open Sans for body text"). If not, describe the feeling you want: modern or traditional? Friendly or authoritative? Playful or serious? We'll choose fonts that match.

voice, story & identity

If your business was a person, how would they speak? * This helps us write your website copy in the right voice.

Words/phrases you WANT associated with your brand * List 5 to 10 words or phrases.

Words/phrases you DON'T want associated with your brand Any words or tones to avoid?

Tagline or slogan (if you have one) Leave blank if you don't have one, we can develop this.

Name 3 achievements that would make a customer trust you more * Think: awards won, years of industry experience, number of projects completed, qualifications, certifications, industry firsts, media features. Specific numbers beat vague claims.

Certifications, licenses, or industry memberships List any trade licenses, certifications, accreditations, or industry body memberships. These are powerful trust signals, both customers and Google value third-party validation.

Do you offer any guarantees or promises? Any commitments you plan to make to customers, satisfaction guarantees, warranties, service-level promises, price-match offers. These become trust signals on your website.

Favicon / app icon The small icon that appears in browser tabs and when someone saves your site to their phone. 512x512 PNG minimum. If you don't have one, we'll create it from your logo.

max 1mb. pdf, doc, png, jpg, or svg.

Logo upload Upload your logo here so we have it on file. Highest quality version you have, PNG or SVG preferred.

max 1mb. pdf, doc, png, jpg, or svg.

Does your brand speak as "we" or "I"? * This affects every piece of copy on your website, social media, and emails. Solo operators often use "I" for authenticity. Teams usually use "we." There's no wrong answer.

Media mentions, press coverage, partnerships, and published work Have you been featured in any media? Do you partner with any well-known brands or organisations? List them with URLs where possible.

If your brand was a celebrity, who would it be? This might sound like a strange question, but it helps us understand the personality and energy of your brand. Pick a celebrity, public figure, or fictional character and tell us why.

What your brand is NOT Sometimes the clearest way to define your brand is to say what it's not. What values, styles, or associations would feel completely wrong for your business?

your vision & story

8 to 12 minutes

this is where we go deeper than 'what makes you different.' we want the real story, the founder's drive, the words that will represent your business everywhere online.

Why are you starting this business? What's the vision? * What's the spark? What problem did you see that nobody is solving well? What would the world look like if your business succeeds? This becomes the backbone of your About page. Honest beats polished every time.

What will life look like for your customer BEFORE and AFTER they work with you? * Imagine your ideal customer before they find you. What are they dealing with? Stress, wasted time, unreliable suppliers, confusion? Now imagine them after they've been your customer for 6 months. What's changed? This before-and-after story is the backbone of your homepage.

Walk us through what will happen when a new customer contacts you * Step by step, from first phone call or enquiry to the job being done. Even if you haven't started yet, describe how you plan to handle it. This becomes the "How It Works" section on your website.

Your elevator pitch * You step into a lift with someone who could be your biggest customer. You've got 30 seconds. You can't tell them your whole story. You've got time for ONE thing: the reason they should remember you. Write 2 to 4 sentences. If you're struggling, try saying it out loud, whatever you say naturally is usually better than what you write.

The barbecue version: how would you describe what you do to a mate at a BBQ? Someone asks "so what do you do with yourself?" How do you make it sound interesting? This is more casual than the elevator pitch. Write it exactly how you'd say it out loud.

Describe your business in one sentence for social media * If you had to sum up your business in ONE sentence for an Instagram or Facebook bio, what would it say? Think punchy and memorable, about 150 characters.

what you need built

5 to 10 minutes

you don't have a website yet. that's fine. this is about what you need, not what you have.

Do you own a domain name? *

Pages you want on your website *

Home About us Services (individual pages) Products/catalogue Contact FAQ Blog/News Testimonials/Reviews Gallery/Portfolio Pricing Booking/Quote form Careers Other

Key pages: describe what should be on each * For each page you selected above, write a few bullet points about what should be on it. Don't overthink it, just tell us what you imagine seeing on each page.

Calls to action: what should visitors DO? *

Call us Fill out an enquiry form Request a quote Book online Visit our showroom Download a brochure/catalogue Sign up for newsletter Buy online Other

FAQs: what questions will customers ask most? * List the top 5 to 10 questions you expect customers to ask. Think about what would stop someone from buying. These become website content AND help you rank on Google.

Do you have video content? * Video massively increases trust and engagement. Even a 30-second phone recording is gold.

Video content URLs Paste links to any existing videos, YouTube, Vimeo, Instagram Reels, TikTok, wherever they live.

Detailed service descriptions For each service you plan to offer, write 2 to 3 paragraphs. What's included? What's the process? How long does it take? The more detail you give us, the better your service pages will perform.

Contact form: what fields do you need? * What information do you need from someone who fills out your contact or enquiry form? Less is more, every extra field reduces form completions.

Name Email Phone Business name (if applicable) Service interested in Message/details

your location & reach

3 to 5 minutes

even if you're not open yet, we need to know where you'll operate and how customers will find your physical presence.

Physical business address * Your business address, or planned address. Consistency across every online listing is critical.

Do you want this address published for customers to see? * Should customers be able to see this address? If you're a mobile/service-area business that goes to customers, select No.

yes no

Service area (suburbs, cities, or radius) * Where will you serve customers? List suburbs, cities, or describe a radius.

Business phone (for public listings) * The phone number you want on Google, directories, and your website. Must be a LOCAL number (not 1800) for best local SEO.

Planned business hours * Set your planned opening and closing times for each day. Tick "Closed" for days you won't operate.

MON to Closed

TUE to Closed

WED to Closed

THU to Closed

FRI to Closed

SAT to Closed

SUN to Closed

Business categories (what would a customer search for?) * What categories describe your business? Think about how a customer would search for you.

Business attributes

Wheelchair accessible Free parking Free Wi-Fi Accepts credit cards EFTPOS available Open on weekends After-hours service Online booking available Delivery available Free quotes Other

your business model

2 to 3 minutes

how your business will make money shapes everything we build.

How will your business make money? * This shapes your entire website architecture. A lead-gen site needs conversion funnels. An e-commerce site needs product pages. A service site needs trust signals.

Expected sales cycle length *

legal & compliance

3 to 5 minutes

every website needs legal pages. this section helps us understand what you have, what you need, and any industry-specific requirements.

Do you have a privacy policy? * Australian Privacy Act requires businesses with $3M+ turnover to have a privacy policy. Even if you're under that threshold, having one builds trust and is required by Google Ads, Facebook Ads, and most payment processors.

Upload or paste your privacy policy Paste the text of your current privacy policy, or describe where we can find it.

Do you have terms and conditions? * Terms and conditions are essential for e-commerce, SaaS, and any business that takes online bookings or payments.

Upload or paste your terms and conditions Paste the text of your current terms and conditions, or describe where we can find them.

Are there industry-specific legal requirements or disclaimers? Some industries have specific legal requirements for their websites. List anything you know about, or tell us your industry and we'll research it.

Do you plan to collect customer data beyond contact forms? * The type of data you collect determines what your privacy policy needs to cover and what compliance measures are needed.

e-commerce & product catalogue

15 to 30 minutes

if you plan to sell products online, we need detailed product information to build your store. skip this module if you're a service-only business.

How many distinct products will you sell? * Count your core products (not variations). This helps us plan the site structure.

Do your products have variations? * Variations are things like different sizes, colours, materials, or scents of the same product.

yes no

Describe your product variations * Tell us about your variation structure. How many variations per product on average? What types of variations (colour, size, material, scent, etc.)?

Product categories * List your product categories. These become the navigation structure of your store.

Product catalogue upload (spreadsheet) Upload your product catalogue as a CSV or Excel file.

max 1mb. pdf, doc, png, jpg, or svg.

Product details (if no spreadsheet) If you don't have a spreadsheet, list your products here with as much detail as possible.

Product photography * Product photos are the #1 driver of online sales. Minimum 3 photos per product from different angles.

Shipping policy * Cover: shipping methods, estimated delivery times, shipping costs, areas you'll ship to, and any exceptions.

Returns and refund policy * Under Australian Consumer Law, customers have rights to returns for faulty goods. What's your returns window? Who pays return shipping? Do you offer exchanges?

Payment methods * Which payment methods do you want to accept?

Credit/debit card (Stripe) PayPal Afterpay/Zip Bank transfer / direct deposit Apple Pay / Google Pay Other

Inventory management * How will you track what's in stock?

Inventory system name What inventory or POS system do you plan to use?

Seasonal or limited products Will any products be seasonal, limited edition, or have varying availability?

timeline & post-launch

3 to 5 minutes

when do you need this done, and what happens after launch? planning this upfront avoids surprises.

Do you have a launch deadline? * A hard deadline means there's a real consequence if we miss it. A soft target is a preference but flexible.

Target launch date When do you need the site live? Include the reason if there's a specific event or deadline driving it.

Will you be adding content regularly after launch? * Regular fresh content is the single biggest driver of long-term SEO growth.

Who will maintain the site after launch? * Websites need ongoing maintenance, security updates, content updates, performance monitoring.

Email marketing integration If you plan to collect email addresses, we can connect your website to an email marketing platform.

Other integrations or features needed Anything else? Live chat, booking systems, membership areas, client portals, calculators, maps, specific third-party tools.