You're paying six figures a year to rent access to data you already own.
Read that again. Your sales data. Your distribution numbers. Your promotional performance. Collected from your retailers, generated by your products, on your shelves. And someone is charging you $150,000 a year to look at it.
That's not a partnership. That's a toll booth on a road you built.
Here's what your six figures actually pays for
Your first thought when you need market data is Nielsen or Circana. That's understandable. They're the incumbents. Everyone uses them.
Here's what happens: you sign a contract for $120,000 to $200,000 a year. You wait 8 to 12 weeks for onboarding. You get access to a platform that was designed for Procter & Gamble and Unilever, with 90% of the features turned off because you're not paying enough to unlock them. Your team spends more time wrestling the interface than reading the data. And when you finally get your monthly read, you wonder how a dashboard and a PDF cost more than two full-time employees.
Sound familiar?
Here's what that money actually pays for: their offices in Sydney, Chicago, London, and Frankfurt. Their conference booths at CAGNY and AACS. Their "innovation labs." Their 14,000 employees. Their investor returns. Their complexity.
Not one cent of it makes your data easier to read.
The market data industry has a pricing problem
NIELSEN SELLS YOU
Think about it. The skincare industry charged $100 for a $6 bottle of Niacinamide until The Ordinary exposed the markup. Luxottica charged $500 for a $30 pair of frames until Warby Parker showed people what they were really paying for. Gillette charged $20 for a razor blade until Dollar Shave Club asked why.
Market data is the same game. You're paying for the brand name on the invoice, not for better insights.
What Deep Orbit FMCG actually does
We connect your sales, distribution, pricing, promotional, and competitor data into a single view. The same data those platforms show you. The same analysis your team needs. Without the six-figure access fee, without the 12-week onboarding, and without the 14,000 employees between you and your answer.
Three things matter in market intelligence: speed, simplicity, and cost. Everything else is overhead dressed up as a feature.
Speed
Plug in and see what's happening. Not in 12 weeks. Not after a "discovery phase." Your data, connected and readable, in days. Because the data already exists. Someone just needs to stop gatekeeping it.
Simplicity
If your team can't read the output without a training course, the platform has failed. We build for the person who needs the answer at 7am Monday before the buyer meeting, not the person who has a PhD in data science.
Cost
We don't have offices in four countries. We don't sponsor conferences. We don't run "innovation labs." That's why we can deliver the same depth of analysis without the six-figure invoice. The savings go back to your P&L, not ours.
The comparison nobody in this industry wants you to see
Same data. Same analysis. Different business model.
| Nielsen | Circana | Deep Orbit | |
|---|---|---|---|
| Annual cost | $120K-$200K+ | $120K-$200K+ | Talk to us |
| Onboarding | 8-12 weeks | 8-12 weeks | Days |
| Time to insight | Weeks | Weeks | Same day |
| Training required | Extensive | Extensive | Minimal |
| Whose data? | Theirs | Theirs | Yours |
| Built for | P&G, Unilever | P&G, Unilever | You |
| Global employees | ~30,000 | ~14,000 | You don't pay for ours |
We sat in those same meetings. We used those same platforms.
You already know this
You've sat in the buyer meeting. You know your numbers. You know what's selling, what's not, and where the growth is. You can feel it in the weekly call with your team.
The problem isn't that you lack insight. The problem is you can't prove it fast enough. You can't pull the chart, build the story, and land the range review in the time the retailer gives you. So you pay someone $150K a year to do it for you, and they deliver it three weeks after you needed it.
We built Deep Orbit FMCG because we sat in those same meetings. We used those same platforms. We watched smart people wait weeks for answers they already knew, because the tool was too slow, too complex, or too expensive to use properly.
This isn't about replacing Nielsen or Circana. It's about asking why a dashboard and a PDF should cost more than two full-time employees. If that question makes sense to you, we should talk.
Not a startup. Not a pitch deck.
This platform was built inside some of
Australia's largest FMCG portfolios.
Same frameworks. Same playbooks. Still running today. We didn't build this in a garage and hope it works. We built it in the field, tested it under real commercial pressure, and deployed it across brands you've seen on shelf. The difference is we stripped out everything that existed to justify the invoice and kept everything that actually drives a decision.
Stop renting access to your own data.
We work with a limited number of brands at any time. If your FMCG business is paying six figures for data that should cost a fraction of that, you already know something's off. Let's fix it.