About us
We've done this at scale.
Now we do it for you.
Deep Orbit was founded by people who spent two decades inside multinationals. Strategy, operations, technology, brand, data. The kind of expertise that usually costs six figures to access. We built Deep Orbit to make it available to businesses that deserve it. Plug in.
Team
Assembled on expertise
Peter S.
Co-Founder
When one of his employers couldn't afford the big data platforms, Peter built his own. 20 years and countless models later, those workarounds became Deep Orbit FMCG. Your data was never invisible. The ability to read it was just overpriced.
Francesca
Co-Founder
Photo taken under protest, Francesca would rather be behind the systems than in front of a camera. Having built platforms that serve millions, she is now building the ones that make local businesses visible in Google, AI search, and everywhere that matters.
Small team.
No layers.
No overhead.
That's the
point.
What we believe
Visibility is everything.
The best product doesn't win. The most visible one does. Whether that's page 1 of Google or row 1 of a sales report, being seen is the prerequisite to everything else.
Systems beat services.
We don't sell hours. We build systems that compound. Your website gets stronger month over month. Your data gets clearer quarter over quarter. That's the point.
Confidentiality is non-negotiable.
We don't publish case studies. We don't name our partners. We don't put logos on the wall. Your business is your business. The people who know, know.
Our story
We spent years watching the same pattern repeat. Great businesses, real substance, genuinely good at what they do, completely invisible online. Or sitting on mountains of sales data they couldn't interpret fast enough to act on.
The tools existed. The expertise existed. But it was locked inside consulting firms that charged six figures, or buried in platforms built for global conglomerates. The businesses that needed it most couldn't access it.
Deep Orbit was built to close that gap. Take the same thinking, the same rigour, the same depth of analysis that the largest companies in the world use, and point it at businesses ready to become visible.
Based in Melbourne. Serving businesses across Australia.
Want to work with us?
We operate on a referral basis. If someone sent you here, tell us who. If you found us yourself. Let's talk.